From So Soul to AiRMEZ

The story of AiRMEZ begins with the experience built through So Soul, established in 2021. That early foundation helped shape our understanding of product design, flavor preferences and the rapidly changing expectations of modern consumers.

As the market evolved, we saw an opportunity to build something more distinctive: a brand that could combine high-capacity performance, multi-flavor innovation and recognizable visual design within one consistent product identity.

AiRMEZ was developed as the next step in that journey. Rather than simply following existing product formats, we began exploring new ways for users to interact with flavor, capacity, displays and device design.

That philosophy continues to guide the brand today.

More Than a Puff Count

For AiRMEZ, product development is not simply about making a larger number appear on the box. A product should have a clear reason to exist.

That may mean giving users several flavors in one device, making flavor switching more intuitive, introducing a more useful display, or creating a product that simply feels different from what already exists.

This thinking can be seen across AiRMEZ product families such as Fox, Lux, HABIBI and Exclusive, each of which approaches the user experience in a different way.

What AiRMEZ Stands For

Built Around Multi-Flavor Innovation

One of the most recognizable parts of the AiRMEZ identity is our focus on multi-flavor product design.

The Fox family has explored formats including 2-in-1, 4-in-1, 6-in-1 and 8-in-1, while the Exclusive series pushes the concept even further.

The purpose is not simply to increase the number of flavors. It is to give users the freedom to move between different flavor profiles without carrying several separate products.

The latest Fox 2-in-1 Pro 80K, for example, introduces a redesigned side-to-side sliding mouthpiece, making flavor switching smoother and more intuitive than the previous generation.

A Growing AiRMEZ Product Family

Closer to Our European Customers

As AiRMEZ has grown, Europe has become an important part of our brand journey. Selected products are now held in our Poland / EU warehouse, allowing us to provide faster fulfilment for supported European destinations.

Our EU stock strategy also helps us stay closer to customer demand, respond more quickly to popular models and flavors, and support both individual customers and business partners across Europe.

Current stock, shipping destinations and delivery options can be found through our EU Stock and Shipping & Delivery pages.

Growing Together with Our Partners

AiRMEZ works with retailers, online stores, distributors and business partners in different markets.

Our wholesale approach is flexible because every market is different. Product demand, order quantity, flavor preferences and fulfilment requirements can vary from one partner to another.

For this reason, wholesale pricing, MOQ and cooperation terms are discussed according to the specific order rather than applying one fixed structure to every customer.

The AiRMEZ Story Is Still Being Written

AiRMEZ is still a young and evolving brand. New products, new flavor systems and new ideas continue to shape where we go next.

What began with the experience of So Soul has grown into a broader vision: to build a recognizable global product brand with its own approach to design, flavor and innovation.

We believe the next chapter should always be better than the last.

Product availability, specifications and fulfilment options may vary by model and market. Please refer to individual product and shipping pages for current information.